WalkOut payment platform changes name as Flow

WalkOut, which makes an end-to-end self-driving payment platform, announced on Tuesday (January 18) that it has a new brand identity called Flow.

“We are thrilled to announce our rebranding to Flow as 2022 marks the start of a new chapter for us,” said Assaf Gedalia, CEO and co-founder of Flow, in a press release. “We’ve secured key partnerships with flagship channels here and abroad in a relatively short period of time, and we can’t wait to see what the future holds.”

The company’s smartcart solution works with machine learning and computer vision technology to retrofit existing carts and provide more accurate product identification.

Last year, Flow partnered with Machsanei Hashuk, a leading supermarket chain in Israel, which helped Flow roll out more of its frictionless devices.

By using a mountable device with multiple high-precision cameras, Flow is able to accurately recognize products and identify them when shoppers load or remove them. Edge computing and machine vision algorithms also minimize the need for expensive cloud servers and high-bandwidth internet support.

Through the use of a single-sensor architecture and advanced computing, retail stores equipped with Flow can operate a better and less expensive solution. The device also adds personalized communications and recommendations, in-store navigation, additional product information and promotions, based on their history.

PYMNTS wrote about the rollout of the Flow smartcart in Machsanei Hashuk last December, which happened across the Israeli chain’s 62 locations.

See also: Israeli supermarket Machsanei Hashuk deploys WalkOut smart cart

The report says that more than 60% of shoppers enjoy shopping for brands with physical locations, but more than 70% of shoppers said they were annoyed with queuing to pay, which hurts their shopping experiences.

“As a chain advocating innovative technologies, we wanted to offer our customers significant savings on checkout wait times and provide a more personal, accessible and efficient shopping experience,” said Shalom Naaman, CEO and Owner by Machsanei Hashuk.

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